Ferrari Was Awarded For The Design Of The Prototype Of Gran Turismo

Ferrari: At the prestigious Red Dot awards, the concept car created by the Prancing Horse for Gran Turismo 7 won the “Best of the Best” award.

Ferrari was awarded for the concept car created in partnership with Gran Turismo 7 and unveiled last November, both digitally and in a more traditional physical format. The award in question was recognized at the prestigious Red Dot, the most prestigious award in the field of automotive design. The award was founded in 1955 under the name of Verein Industrieform and has been held annually since 2000.

The Ferrari Vision Gran Turismo is a one-of-a-kind concept car released exclusively in Gran Turismo 7 and became the first fictitious car to earn the Red Dot “Best of the Best” award. The car was unveiled in 2022 at the Gran Turismo World Series finale in Monaco and is a hybrid that combines a version of the Ferrari 296 turbo V6 and electric motors to produce 1,363hp. It was designed by the Ferrari Styling Center, led by Flavio Manzoni.

The Prancing Horse is a regular fixture at the Red Dots, having won 26 in total and no less than 9 “Best of the Best” – the most essential accolade – in a row. However, when it comes to the Vision GTs, the prototypes made in collaboration with Polyphony Digital by some of the most important car manufacturers in the world, the loot is much slimmer: as GT Planet reports, the Ferrari concept car is only the second to have taken the award at home, following the Alpine prototype that had won in the Brands & Communication Design category in 2015 for the “Inspirations” launch video.